Google Algorithm Updates 2017

Google changes its search algorithm around 600 times a year. It’s important to keep up to date with Google’s updates as they can help explain changes in rankings, or help you to improve your Search Engine Optimisation.

Most Google algorithm updates are minor, but occasionally Google rolls out a major algorithmic update that will influence the search results in a significant way with Penguin and Panda being 2 of Google’s biggest updates.

We have listed below Google’s algorithm updates for 2017 so far:

Fred (Unconfirmed) — 8th March 2017
What appeared to be a major Google update, with reports of widespread impacts across the SEO community, Gary Illyes from State Of Search jokingly referred to the update as “Fred”, and the name stuck. Fred was a link spam-related update.

Unnamed Major Update — 6th February 2017
At the start of February, algorithm changes began and continued for a full week, peaking around 6th February.

Unnamed Major Update — 1st February 2017
Heavy algorithm fluctuations started at the beginning of February. It’s unknown whether this was a single update with an extended roll-out, or multiple algorithm updates, but evidence suggests there was at least two updates.

Intrusive Interstitial Penalty — 10th January 2017
This penalty was rolled out by Google to punish aggressive interstitials and pop-ups that may damage the mobile user experience. Google gave a rare warning of this update five months before it was introduced.
Many SEO’s reported minimal impact on websites that should have been affected.