Tag Archives: SEO

Google Penguin 2.0 – Will Your Business Be Affected?

Google Pengion SEO-iGoogle rolled out it’s updated Penguin algorithm on 22nd May 2013, referred to as Penguin 2.0. About 2.3% of search engine results have been affected, so what does this update mean and will your website be affected?

Last year Google Penguin 1.0 launched and affected a lot of sites in a big way through rankings and traffic loss. Penguin 1.0 was created to address the issue of low quality, spammy and unnatural links pointing to a website which included:

 

Paid text links
Comment spam
Guest posts on low quality, irrelevant sites
Article marketing
Links from questionable sites

Penguin 1.0 lived up to its expectations and companies that didn’t practice safe and white hat SEO methods got hit in a big way.

Penguin 2.0 is the new generation Penguin and just as 1.0 focused on dodgy link profiles and the use of heavy exact match anchor text with links, Penguin 2.0 does too, but the new Penguin dives a lot deeper.

The first version mainly looked at a websites home page, whereas the new Penguin 2.0 looks at the quality of all of a sites pages. Not only does it look at your inbound links but it also looks at the content on your website too.

This new and powerful penguin can distinguish a lot better whether content is good or bad and if it is actually useful to a user or created just to push your keywords. Penguin 2.0 is there to look after the user, to make sure that they get great content which is related to what they’re looking for.

As always well-written and unique content is key to getting good rankings. Great content will be consumed by users and shared around the web through their social profiles and they will link to the content itself from their own websites. This is a natural linking process and you will get great rankings if you can achieve this. But if most of your links come from unrelated and untrustworthy websites, this is usually accredited to poor content and in turn you will see a negative affect with your rankings.

If you practice high quality SEO methods and write fantastic unique content on your website then you shouldn’t have anything to worry about, but if you use black hat methods and don’t have the user in mind then be warned…its only a matter of time before Google hits you with a penalty.

Below is a video from Matt Cutts, the Head of Google’s Webspam team talking about what we should expect in the next few months in terms of SEO for Google.

How can you recover from Google Penguin 2.0?

If you’ve been affected by the Google Penguin 2.0 update or you are worried that you could be, then there are some things you can do which could help.

• Remove as many unnatural/spammy links pointing to your website as possible
• Disavow links that you cant remove (for further info on this check out this great post on using the Disavow tool)
• Start to regularly build quality links and write fantastic, unique content on your website

You should focus on eliminating the bad links and replacing them with good ones.

If you concentrate on providing great value to your users through quality content, then you will be rewarded. Another big part of the SEO equation is through Google Authorship tags, Google+, social signals and the use of rich snippets. Put yourself in your visitor’s shoes and stay on the safe side when it comes to SEO.

ENDED: WIN a thorough SEO Audit to help increase traffic to your site!

seo-i visitor increase graphDo you want to increase the number of visitors to your website and increase your rankings in Google?  SEO-i are here to help.

We are giving away a personal and thorough SEO audit of your website carried out by SEO-i.  As part of the SEO audit we will carry out keyphrase research related to your business (ecommerce or information only) to find the keyphrases that people are actually searching for.  You will receive the data as evidence of our research.  We will then go through your website and write up a ‘plan of action’ specifically for your website and keyphrases with tasks of what you need to do to help improve your websites rankings in the search engines.  You will then be able to go away and action the tasks yourself.

To enter our unique competition all you have to do is send an email to competitions@seo-i.co.uk with your name, phone number and website URL.  To gain an additional entry just Like our Facebook page and share this competition with your Twitter or Facebook friends.   Let us know by leaving a comment on Facebook or Twitter.

RULES

Competition end date 10th February 2013 at midnight.

English language only websites may apply.

The winner will be picked at random and we will contact the winner the next day by email to let you know you’ve won.  You will then need to reply with a short list of phrases that you would like to target related to your website to help us out with our research.  Once we receive this information we will then carry out the necessary work and you will receive the Keyphrase research and ‘plan of action’ within one week.  

The ‘plan of action’ tasks are SEO-i’s recommendations as to what you need to do to your website to improve its rankings and visibility in the search engines, we will not carry out any of the tasks ourselves as part of this competition.

Due to the nature of how search engines operate and in accordance with Google’s own SEO guidelines, we can make no guarantees of specific results.

SEO-i is the home of online search marketing.  We make it easier for online businesses to get noticed in the search engines.  Our main aim is to increase your traffic and revenue.  We offer affordable SEO packages to suit every type of businesses needs, whether big or small, ecommerce or information only, we can help get you results.  Take a look at our website to see how we can help you.

Thank you for entering and we look forward to helping you get more visitors to your website!

Google’s Winter Cleanup

google-winter-clean-up-seo-iGoogle has announced the closure of certain products and services for the end of 2012 in a bid to clean up products that don’t make enough impact to peoples lives.

  • Closure of several Google calendar features including reservation table creation, Smart Rescheduler, add gadget by URL and the ability to check and create calendars by SMS – Ending 04th Jan 2013.
  • Closure of Google Sync to new customers.  If you already use this feature it will continue to function – Starting 30th January 2013.
  • Closure of Google Calendar Sync – 30th January 2013.
  • Closure of Issue Tracker API – 14th June 2013.
  • Closure of Punchd – 07th June 2013.

Why Is SEO An Ongoing Process?

ongoingThere are lots of reasons why SEO is an ongoing process, but I’m going to talk about the biggy…content.

Google loves websites that are updated regularly with unique and informative content.  It likes websites to be useful and informative to users, if a site is updated regularly with fresh, unique content it will rank higher over one that just sits there doing nothing.  If a site is not updated regularly, Google will not see it as a useful resource to its users and you will not be rewarded.

“If your website sits there doing nothing, it will not be rewarded”.

Adding a blog on to the main domain of your website is a great way of updating your site regularly and adding lots of unique content by making regular posts.  All of this extra content is great for the search engines, targeting keyphrases and great for your visitors too.  It will give them a reason to stay on your site and return again and again.

If you can become an information resource in your niche, people will come to you for information, advice and tips.  You will need to devote time to writing really good content with articles that your visitors will want to read.  If you create brilliant posts, people will want to link to them meaning the links will come to you, thus expanding your link profile at the same time.

This is one of the reasons why SEO is an ongoing process, if you want to rank well then you have to update your site regularly with good, unique content.

SEO doesn’t just happen overnight, it can take a lot of time and effort to get the results you want, but if you want to reap the rewards of getting lots of targeted traffic to your website, then it is definitely worth doing.

Take a look at our SEO Packages to see how we can help you.