Google has been talking about Google Author Rank for a long time now, previously referring to it as Agent Rank in 2005. If your not ready for it then you better get prepared because it’s coming.
So what is Google Author Rank I hear you cry? Well in a nutshell, it is going to bring quality content to the forefront and the quality of an authors content will significantly affect the rankings of your website.
This is what Google had to say about their previous Agent Rank idea:
“The name of the writer can be used to influence the ranking of web search results by indicating the writer responsible for a particular content piece … Assuming that a given writer has a high reputational score, representing an established reputation for authoring valuable content, then additional content authored and signed by that writer will be promoted relative to unsigned content or content from less reputable writers in search results.”
This means you really need to make sure that whoever writes the content for your website or blog is creating quality copy and they need to build up an authoritive profile too.
To get ready for Author Rank, complete the below steps:
1. Set up Google+ and optimise your profile, make sure your profile picture is a picture of you and not your company logo, it has to be a profile picture.
2. Use the rel=”author” attribute and link your Google+ profile to your website.
3. Write brilliant quality content now! It’s all based on this so if your not good at writing, hire someone that is. It will be worth it trust us.
If you need help setting up, optimising and linking up your Google+ profile then give us a shout. We’re great at writing copy too!
For further info take a look at SEOmoz post on ‘How to prepare for author rank and get the jump on Google‘ for a more in depth view on Google Author Rank.