Category Archives: Content

Google Penguin 2.0 – Will Your Business Be Affected?

Google Pengion SEO-iGoogle rolled out it’s updated Penguin algorithm on 22nd May 2013, referred to as Penguin 2.0. About 2.3% of search engine results have been affected, so what does this update mean and will your website be affected?

Last year Google Penguin 1.0 launched and affected a lot of sites in a big way through rankings and traffic loss. Penguin 1.0 was created to address the issue of low quality, spammy and unnatural links pointing to a website which included:

 

Paid text links
Comment spam
Guest posts on low quality, irrelevant sites
Article marketing
Links from questionable sites

Penguin 1.0 lived up to its expectations and companies that didn’t practice safe and white hat SEO methods got hit in a big way.

Penguin 2.0 is the new generation Penguin and just as 1.0 focused on dodgy link profiles and the use of heavy exact match anchor text with links, Penguin 2.0 does too, but the new Penguin dives a lot deeper.

The first version mainly looked at a websites home page, whereas the new Penguin 2.0 looks at the quality of all of a sites pages. Not only does it look at your inbound links but it also looks at the content on your website too.

This new and powerful penguin can distinguish a lot better whether content is good or bad and if it is actually useful to a user or created just to push your keywords. Penguin 2.0 is there to look after the user, to make sure that they get great content which is related to what they’re looking for.

As always well-written and unique content is key to getting good rankings. Great content will be consumed by users and shared around the web through their social profiles and they will link to the content itself from their own websites. This is a natural linking process and you will get great rankings if you can achieve this. But if most of your links come from unrelated and untrustworthy websites, this is usually accredited to poor content and in turn you will see a negative affect with your rankings.

If you practice high quality SEO methods and write fantastic unique content on your website then you shouldn’t have anything to worry about, but if you use black hat methods and don’t have the user in mind then be warned…its only a matter of time before Google hits you with a penalty.

Below is a video from Matt Cutts, the Head of Google’s Webspam team talking about what we should expect in the next few months in terms of SEO for Google.

How can you recover from Google Penguin 2.0?

If you’ve been affected by the Google Penguin 2.0 update or you are worried that you could be, then there are some things you can do which could help.

• Remove as many unnatural/spammy links pointing to your website as possible
• Disavow links that you cant remove (for further info on this check out this great post on using the Disavow tool)
• Start to regularly build quality links and write fantastic, unique content on your website

You should focus on eliminating the bad links and replacing them with good ones.

If you concentrate on providing great value to your users through quality content, then you will be rewarded. Another big part of the SEO equation is through Google Authorship tags, Google+, social signals and the use of rich snippets. Put yourself in your visitor’s shoes and stay on the safe side when it comes to SEO.

What is Google Author Rank?

google seo-iGoogle has been talking about Google Author Rank for a long time now, previously referring to it as Agent Rank in 2005. If your not ready for it then you better get prepared because it’s coming.

So what is Google Author Rank I hear you cry? Well in a nutshell, it is going to bring quality content to the forefront and the quality of an authors content will significantly affect the rankings of your website.

This is what Google had to say about their previous Agent Rank idea:

“The name of the writer can be used to influence the ranking of web search results by indicating the writer responsible for a particular content piece … Assuming that a given writer has a high reputational score, representing an established reputation for authoring valuable content, then additional content authored and signed by that writer will be promoted relative to unsigned content or content from less reputable writers in search results.”

This means you really need to make sure that whoever writes the content for your website or blog is creating quality copy and they need to build up an authoritive profile too.

To get ready for Author Rank, complete the below steps:

1. Set up Google+ and optimise your profile, make sure your profile picture is a picture of you and not your company logo, it has to be a profile picture.

2. Use the rel=”author” attribute and link your Google+ profile to your website.

3. Write brilliant quality content now! It’s all based on this so if your not good at writing, hire someone that is. It will be worth it trust us.

If you need help setting up, optimising and linking up your Google+ profile then give us a shout. We’re great at writing copy too!

For further info take a look at SEOmoz post on ‘How to prepare for author rank and get the jump on Google‘ for a more in depth view on Google Author Rank.

Get writing!

 

Why Is SEO An Ongoing Process?

ongoingThere are lots of reasons why SEO is an ongoing process, but I’m going to talk about the biggy…content.

Google loves websites that are updated regularly with unique and informative content.  It likes websites to be useful and informative to users, if a site is updated regularly with fresh, unique content it will rank higher over one that just sits there doing nothing.  If a site is not updated regularly, Google will not see it as a useful resource to its users and you will not be rewarded.

“If your website sits there doing nothing, it will not be rewarded”.

Adding a blog on to the main domain of your website is a great way of updating your site regularly and adding lots of unique content by making regular posts.  All of this extra content is great for the search engines, targeting keyphrases and great for your visitors too.  It will give them a reason to stay on your site and return again and again.

If you can become an information resource in your niche, people will come to you for information, advice and tips.  You will need to devote time to writing really good content with articles that your visitors will want to read.  If you create brilliant posts, people will want to link to them meaning the links will come to you, thus expanding your link profile at the same time.

This is one of the reasons why SEO is an ongoing process, if you want to rank well then you have to update your site regularly with good, unique content.

SEO doesn’t just happen overnight, it can take a lot of time and effort to get the results you want, but if you want to reap the rewards of getting lots of targeted traffic to your website, then it is definitely worth doing.

Take a look at our SEO Packages to see how we can help you.